The Russian Coatings Company is located in the ancient city of Yaroslavl in central Russia. The city is proud of its millennium-long history. The main streets of Yaroslavl’ are on the UNESCO World Heritage list. The city itself is the principal one of the renowned tourist route called the “Golden Ring of Russia”.
The history of the Russian Coatings is closely linked to that of the country and the city because, in 2018, the enterprise is celebrating its 180th anniversary. In 1848, Andrei Fedorovich Vakhrameev, a merchant, founded the modern paint and coatings manufacturing enterprise by launching the manufacture of lead paint on an industrial basis.
Presently, the Russian Coatings is the sole enterprise in Russia on the TOP 100 list of leading global paint and coatings manufacturers, according to the data of the American Coatings World magazine. From year to year, the Russian Coatings has been demonstrating a sustained growth. The sales in 2017 were 35,000 tons of products, and the product line, as of the same year, included 1,504 items.
Since 2001, the enterprise has manufactured all car refinish materials under the unique Vika trademark. Vika is the leader in the Russian market of car refinish paint materials with about a 20% sales share. The trademark products are competing with success with foreign manufacturers. The products have won wide recognition by consumers due to the effective price-to-quality ratio. All Vika materials are sold through a dealer network including over 60 partners in the Russian Federation and the former Soviet republics.
The purpose of the brand is to provide a wide product mix of easy-to-use paint and coating materials and associated goods for consumers who are engaged in professional and amateur repair of car body coating. This is why Vika is a balanced line of compatible car refinish products including clearcoats, enamels, primers, putties, and auxiliary materials. The colour mixing system of Vika automobile enamels makes it easy to select a colour to repair automobiles of both Russian and foreign make, and achieve a perfect match with the colour of the automobile coating.
