To create an effective automobile body coating.
VIKA – a brand with a history. For over 17 years, it has been developing and committed to the best. The product range is expanding, materials are evolving, and production is being streamlined.
VIKA has its history of advertising concepts. In the overall trademark development strategy, advertising concepts are not an incidental phenomenon; hence, they are not random. Striking visual images disclose the spirit of the brand evolution period when these images were created.
The compositionally intricate, standing out advertising concept of 2009 was focused on demonstrating the splendid effect of using VIKA materials, and the huge variety of opportunities they offer.
An automobile is part of the environment, and its extension. It holds not only a utilitarian function, but also an aesthetic one. The advertising concept shows that the surrounding world can be visually more appealing due to the exceptional result of working with VIKA materials.
The focus is on hi-tech materials. Breakthrough products have been developed and placed on the market: the 2К acrylic-urethane primer 4+1 HS with high filling and viscosity, and universal mix components for colour mixing systems.
The advertising teaser image is exceptional in bringing out to the forefront the innovations of the car refinish business line, keeping the intrigue to the last. How will the new material look like? What are its strengths? It remains to wait for the secret to be unveiled.
The year 2016, the anniversary of the brand, within the Go for VIKA advertising campaign, suggested using the company’s domestic products as those that meet market demands.
The new and upbeat idea “Makes blush” stresses the brand’s strong foothold due to a saturated red colour symbolising self-assurance and leader’s qualities.
The “Best Industrial Enterprises in the Yaroslavl Region” contest was summed up. The...October 30, 2018