The compositionally intricate, standing out advertising concept of 2009 was focused on demonstrating the splendid effect of using VIKA materials, and the huge variety of opportunities they offer.

An automobile is part of the environment, and its extension. It holds not only a utilitarian function, but also an aesthetic one. The advertising concept shows that the surrounding world can be visually more appealing due to the exceptional result of working with VIKA materials.

The advertising teaser image is exceptional in bringing out to the forefront the innovations of the car refinish business line, keeping the intrigue to the last. How will the new material look like? What are its strengths? It remains to wait for the secret to be unveiled.

The year 2016, the anniversary of the brand, within the Go for VIKA advertising campaign, suggested using the company’s domestic products as those that meet market demands.

The new and upbeat idea “Makes blush” stresses the brand’s strong foothold due to a saturated red colour symbolising self-assurance and leader’s qualities.