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this is about your automobile
Advertising ideas

VIKA – a brand with a history. For over 17 years, it has been developing and committed to the best. The product range is expanding, materials are evolving, and production is being streamlined.

VIKA has its history of advertising concepts. In the overall trademark development strategy, advertising concepts are not an incidental phenomenon; hence, they are not random. Striking visual images disclose the spirit of the brand evolution period when these images were created.

COMPLETE TRANSFORMATION
Year 2009

The compositionally intricate, standing out advertising concept of 2009 was focused on demonstrating the splendid effect of using VIKA materials, and the huge variety of opportunities they offer.

REALITY IN YOUR EYES
Year 2012

An automobile is part of the environment, and its extension. It holds not only a utilitarian function, but also an aesthetic one. The advertising concept shows that the surrounding world can be visually more appealing due to the exceptional result of working with VIKA materials.

THE FUTURE IS TODAY
Year 2014

The focus is on hi-tech materials. Breakthrough products have been developed and placed on the market: the 2К acrylic-urethane primer 4+1 HS with high filling and viscosity, and universal mix components for colour mixing systems.

THE SEASON’S DEBUT
Year 2015

The advertising teaser image is exceptional in bringing out to the forefront the innovations of the car refinish business line, keeping the intrigue to the last. How will the new material look like? What are its strengths? It remains to wait for the secret to be unveiled.

GO FOR VIKA
Year 2016

The year 2016, the anniversary of the brand, within the Go for VIKA advertising campaign, suggested using the company’s domestic products as those that meet market demands.

MAKES BLUSH
Year 2018

The new and upbeat idea “Makes blush” stresses the brand’s strong foothold due to a saturated red colour symbolising self-assurance and leader’s qualities.

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